Growth Marketing Specialist & Speaker

Customer acquisition, minus the guesswork.

Customer acquisition where process and data are the advantage — not luck. Proven with real brands. Shared from real stages.

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A Trusted Speaker at Key Events

Discussing different tracking conversion tracking methods

Jim Sterne and I speaking on Generative AI for Marketers

Speaking on qualitative research methods for Marketing Analysts.

Start here. Most brands haven't.

If your conversion tracking (edge-tagged only) isn't set up right, you haven't earned the right to spend money on ads.

Business metrics matter more than marketing metrics. ROAS is not the finish line.

If you're not testing new creative concepts every week, you're competing on luck.